The Assignment: Flexibility and Mindfulness Changes Lives.
The Trinity team believes that through the practice of yoga their students can be empowered through a more connected self, a mindfulness of their relationships, and dedication for the encouragement of the community.
Building a solid foundation for a start-up is critical in today’s disruptive landscape. Fowler Group was tasked with helping collaborate, define and design a yoga brand that aligned with the founder's vision and beliefs in the power of yoga.
The Solution: Not Perfect is Just Perfect.
The Fowler Group helped establish a solid brand foundation through the discovery process, brand development, and design. Setting a compassionate tone and visual appeal allowed Trinity Yoga to differentiate themselves from other yoga studios, while some similarities transcend all businesses the ability to showcase a loving and kind feel was a crucial goal of creating the Trinity Yoga brand.
- Brand strategy development to align mission and values
- Logo design
- Sales collateral
- Responsive website design and development
The Results: Creating brand belief.
Trinity Yoga is having an incredible year. Since launching the business, the Yoga team has added five new teachers and expanded class times by 60%. The love and affection Trinity Yoga puts into the community has instilled belief in their brand and brought on new partnerships with area organizations.