The Assignment: Experience Holistic Fusion.
Kelly Lott’s Migraine Miracle® is a natural, safe, holistic and uniquely instinctual method for relieving the symptoms of migraine headaches. The Migraine Miracle healing method incorporates cold stone therapy, proprietary essential oil blends, and pressure point massage.
Migraine Miracle needed to reinvent itself to meet the company’s vision and goals.
The Solution: Relief Beyond Belief.
The Fowler Group did a complete rebranding design that included company naming, tagline development, strategic design, and photography. The fresh approach firmly positioned the brand in the holistic health market and helped break the product line up into business-to-business and business-to-consumer segments. The Fowler Group proposed a softer color palette based on color theory research. And an overall brand design that visually soothed patients suffering from debilitating migraine headaches.
- Brand strategy development and implementation
- Strategic design alignment with mission and values
- Company naming and tagline development
- Package design for business-to-business and business-to-consumer markets
- Sales collateral and design support
- Product photography
- Website design and development
- Color theory development and implementation
The Results: Wellness Restored.
Today, Kelly Lott’s Migraine Miracle has become a product leader in its category. With its fresh brand development, the company has gained national clients, new test stores, strong sales support, and national media attention.