The Assignment: Beautiful Objects For Beautiful Lives.
Cyan Design, a subsidiary of Quorum international, is the industry leader of wholesale products in the interior design and retail industry. Cyan Design had a unique challenge: It was trying to manage wholesale and retail distribution, including digital marketing, catalog development, web management, and photography.
The Solution: Make Life Easier.
By understanding the intricacies of B2B2C, The Fowler Group has transformed the Cyan Design brand with a fulfillment portal, identity design, website, messaging, photography, video, showroom design, advertising, sales tools, POS, email marketing, direct mail, lead-generation campaigns, database management, more than 25,000 pages in 20+ catalogs, and the promotions of four markets each year for the past 13 years.
- Enterprise creative solutions and management
- Mesmerizing hero photography
- Gold Addy award – Best in show for catalog development
- Asset management across 1000’s of products
- Showroom support across four cities, nationally
- Silver Addy award – Video self-promotion
- Website design, development, and management
The Results: Be Beautiful.
We’re proud of the successful 13-year partnership The Fowler Group has had with the Cyan Design brand. During those years, the company has flourished, culturally and financially —becoming an award-winning brand and pioneer in the high-end catalog design industry.