Building by another guy, Body by TFG
Sometime last year, the downtown Fort Worth YMCA underwent major reconstructive surgery. This place has a lot of history. In fact, Fort Worth has been doing chin-ups and curls since 1924! So to help spread the word about the Grand Re-Opening, the YMCA asked TFG to create a small viral app to get people excited about the new sweatin’ facilities. So, we create a little web-app called the YMCA Build-a-Body. Basically, you’re able to dress up a male or female figure in lost-and-found clothing from each decade since the Y opened. To make it fun and increase the desire to share the site, the app allowed users to upload their photos and send the final result to their friends.

Flashy, without any plugins!
Yes, you can do some pretty cool stuff without Adobe Flash. This whole app was built with CSS styling and popular javascript libraries to create simple “dragging-and-dropping” of clothing. We built this pretty quickly and on a small budget — just the sort of stuff we like to do!

If you build it you need to promote it.
Some advice from TFG: If you’re interested in using social media or a viral marketing campaign to promote your business, it’s important to empower and  rally your internal team, that’s right, pep rally is ON. After all, social media is, well, social. And your greatest asset is what those folks who work with your customer on a daily basis have to offer. They’re the “Rock Stars” that will create loyal “Fans.”