Improving Upon a Designer’s Favorite
Our client, Cyan Design, is a favorite among Interior Design circles. As the creators, maintainers, and brand-propagandists for Cyan’s website since their foundation in 2005, our goal with redesigning their site was to make it more visually appealing to Interior Designers, Decorators and Home/Decor Access Buyers.

While Cyan offers an impressive product catalog, the previous website just didn’t showcase their products with the same imagery or convey the same warmth of their newly printed catalogs. So we revamped it. We incorporated more of the stylish photography that Cyan shot during production of their physical catalog. We think the current design is the best one yet.

Besides updating the design aesthetics with new photography of Cyan products and showrooms, we reworked the online catalog section to make it more user-friendly, more catalog-like in behavior and appearance. We did this by leveraging the publishing technology of ISSUU. This allowed us to preserve the integrity of the catalog presentation with interactive pages containing searchable text and zoomable images. Such an approach kept our development time to a minimum and simplified how we integrated the site with Cyan’s product database. Users can now browse through the book, view products by category listings, or perform keyword searches directly within the online catalog pages. This gave us the best of both worlds – a veritable mashup of online and print.

Everyone Has to Sell Their aging Inventory Right?
To address this ongoing fact of business, we developed a Discontinued section of the website for the general public to take advantage of clearance items. We went one step further though and provided Cyan dealers with the ability to securely log in, see discounted pricing, and expedite orders for bargain closeout items.

Fifteen Thousand Leads!
Thanks to a catalog request system that we created, Cyan has amass a database of over 15,000 targeted sales leads grown organically over a period of three years. Here’s how it works. Site visitors can request a printed catalog by completing an online registration form. Catalogs are sent out automatically with a personalized letter (using variable printing) from the Cyan Sales Director. Next, the Cyan sales rep that handles that person’s territory is forwarded their contact information. After thirty days, an email is sent automatically to ask if they received their catalog. Sales reps are then able to follow up with each person as needed.

To help Cyan manage their ever-growing list of dealers, we built a simple administrative tool to allow them to easily add or remove reps and their associated territories by uploading a spreadsheet once logged on securely. The spreadsheet is then parsed and their dealer database is refreshed. This allows visitors of the Cyan website to locate a dealer based upon geographical location. This database is also used to help Cyan send catalog requests to the appropriate sales representative for a follow up to answer any questions or to take an order once the catalog has been delivered to the customer by FoxyPropaganda fulfillment service.