Those trees don’t just magically grow in the right spots!
One of the most overlooked professions is Landscape Architecture. But these guys do some seriously cool stuff. We’ve been working with the Texas Chapter of ASLA (American Society of Landscape Architects) for several years now, and we’ve come to really appreciate and notice the work they do.  You can find out more about them at the TXASLA website. Yep. We help them with that too.

Promoting the Annual Get Together
Every year, Landscape Architects form all over Texas (and some neighboring states) get together for a conference where they earn educational credits, network, and have a good time together. TFG was tasked with the entire promotion for the 2010 Texas ASLA Annual Conference in San Antonio, Texas. More than just some pretty graphics, we were accountable for acquiring sponsors and getting butts in seats. Those nice, but tough Landscape Architects gave us a number (of butts, that is) to hit. We exceeded it.

Serious “Stategery“
Our goal was to add value and improve the conference experience for vendors and attendees alike. We used our 1:1 experience to specifically target each of our recipients. To do this, we created personal landing pages and communication messages that enhanced the appeal of the conference. We got them excited about it again! We retained existing revenue, and brought new first-time exhibitors to the conference. Our entire campaign flowed around the creation of a conference micro-site where information was gathered and organized. Our Email and Direct Mail (DM) campaigns reliably sent our targets to the micro-site for registration and conference information.

Ah, Great success!
TFG was able to deliver 86% more vendors than the previous year! Attendance and revenues went way up! And we even got an appearance and shout-out by the mayor of San Antonio. Now it’s time to work on next years conference. Can we improve it again? Yes we can.