You Can Buy a Logo, But You Can’t Buy a Brand
Buying a logo is easy and anyone can do it. It’s a one-time deal.
Building a brand, however, takes a lot of hard work. And it’s a process that doesn’t happen automatically. It comes from shining, from standing out and separating yourself from your competition.
Sure, we’re among the first to say that your logo matters. Colors, size, imagery and font choice all make an impact. But the biggest impact of all is made as you interact with your customers day in and day out.
Does your brand sparkle and shine? Does it stand out with definitive distinguishing difference in the stagnant sea of sameness?
Your brand is how people feel about your company—and these feelings come from associations that people mentally anchor to when hearing your name. They emotionally position you (compared to your competitors) based on these engrained perceptions.
REPEAT AFTER ME:
“My logo is NOT my brand.”
Still not convinced? Consider this, all of these logos look mighty similar. But only one is a brand.
Related posts: Does logo design matter? Does logo design not matter?