Tag Archives: Shawn

Considering social media? Be sure…oh look! SQUIRREL!!!

Considering social media? Be sure…oh look! SQUIRREL!!! Chasing after every new social media tool that comes along is a lot like how a dog reacts to something enticing that catches its eye. He’s just GOTTA have it. Right N-O-W. Barking, … See More

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Content marketing results (cipherin’) from the B2B real world.

Content marketing results (cipherin’) from the B2B real world. Hey, numbers-driven marketing geeks: This one’s for you! It’s often said that “what gets measured gets improved.” I say, however, that “what gets measured has a better chance at improvement.” Look. … See More

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Want to be the top dog? Stop blending in. Now.

Want to be the top dog? Stop blending in. Now. “When two men in business always agree, one of them is unnecessary.” ~ William Wrigley, Jr. Unless you’re servicing a totally unique geographic location (like out in the middle of … See More

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NOT WANTED: Cowboy Coders. (Cowgirl Coders neither.)

NOT WANTED: Cowboy Coders.(Cowgirl Coders neither.) Cowboys are cool. Hey this is Texas, so to say otherwise probably violates a few laws, local ordinances and such. But I’m bucking the whole Fort Worth, Texas thing (and stirring up some trouble … See More

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Want to stand out? Make ’em an offer they can’t refuse.

Want to stand out? Make ’em an offer they can’t refuse. Finally! Smart businesses are realizing that giving away 5%-off coupons and promotional doo-dads is a waste of resources. And so is loading up your website with useless and re-re-re-re-hashed … See More

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Pssssst…wanna know the secret SEO recipe?

Pssssst…wanna know the secret SEO recipe? There’s really no big mystery about why some stuff gets passed around on the interwebs: forwarded, linked, re-linked and re-re-linked. Here’s the formula: Step 1. Create great (valuable, interesting, memorable) content that people want. … See More

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Either focus on your next play or fall behind in the game.

Marketing Rules: Either focus on your next play or fall behind in the (marketing) game. In Josh Linkner’s recent “Next Play” blog post, Duke University basketball coach Mike Krzyzewski explains his amazingly-successful “next play” credo: “In basketball and in life, … See More

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Shawn to QR codes: “I’m just not that into you.”

Shawn to QR codes: “I’m just not that into you.” Print in the Mix published an article about the increased usage of 2D barcodes (also known as QR codes) in print advertising and direct mail marketing. Tom Fowler, our very … See More

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The true cost of all website maintenance.

The true cost of all website maintenance. Typically, the least-understood aspect of building any website, e-commerce store front or web application is the task of maintenance. (Okay, perhaps that’s not entirely true: how long it’s going to take and how … See More

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