Tag Archives: Shawn

Wonder why your company’s e-mails just aren’t cutting it?

Wonder why your company’s e-mails just aren’t cutting it? While you may think last quarter’s e-blast was the most fascinating (and best offer) ever, chances are pretty good your customers’ spam filters thought otherwise. And since spam filters rule, make … See More

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Have your marketing efforts fallen behind schedule, too?

Have your marketing efforts fallen behind schedule, too? Yeah, we admit it. We here at The Fowler Group and pet psychics have stumbled a bit. Okay…more than a bit. In spite of our blogged advice about “marketing consistency,” we fell … See More

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Is your website too damn clever for its own good?

Is your website too damn clever for its own good? In the wide wide world of the interwebs, clear and compelling information trumps clever design. Every time. When it comes to any type of online conversion (downloads, e-mail signups, online … See More

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How serious are you about monitoring your marketing efforts?

How serious are you about monitoring your marketing efforts? Most business people who say they’re “doing marketing” are usually shelling out dollars on random projects – and hoping (praying is more like it) that something works. Okay, so they may … See More

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Want great response from your customers and prospects? Then watch what you say (and how you’re saying it).

Want great response from your customers and prospects? Then watch what you say (and how you’re saying it). It’s amazing how many priceless marketing lessons can be learned by de-constructing the (overwhelmingly awful) messaging that comes your way. There’s no … See More

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My content marketing can beat up your SEO.

My content marketing can beat up your SEO. Back in the day (when the internet was young), it was all about SEO (Search Engine Optimization) tactics and tricks. How many times keywords could be crammed into your website…obsessively focusing on … See More

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Hiring the wrong crew to cook and serve up your content?

Hiring the wrong crew to cook and serve up your content? At the risk of sounding like this guy, I’m asking this question before you read this excerpt: “Who the hell is cooking up this crap and serving it as … See More

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How to sabotage your own e-commerce biz in 3 simple steps.

How to sabotage your own e-commerce biz in 3 simple steps. You’d think that companies launching business websites would apply the same basic concepts of customer service as any brick and mortar outfit, right? Well, think again. Every day, countless … See More

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Does logo design matter? Does logo design not matter?

Does logo design matter? Does logo design not matter? Honestly? No one cares as much about your logo as you think they should. Okay, let me insert a quick disclaimer here: When your logo sucks, folks care way more about … See More

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When it comes to web application development, remember: Simple is deliverable.

When it comes to web application development, remember: Simple is deliverable. Let’s talk web app development. First, I need to make this crystal clear: this post is not about website development; it’s about creating a web application (or “app”) for … See More

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