Let’s talk business corporatese, empty words and gibberish. Do your company’s marketing efforts actually SAY anything unique, noteworthy or memorable about you? If not, you’re just taking up space with meaningless language, pointless puffery and way too much “me too” … See More
Tag Archives: Rant
You can’t create great campaigns from the worst possible position. Let’s say you run a business and rely on either an agency or freelancers to strategize, develop and execute what you need to promote it: ads, website, banners, collateral, etc. … See More
NOT WANTED: Cowboy Coders.(Cowgirl Coders neither.) Cowboys are cool. Hey this is Texas, so to say otherwise probably violates a few laws, local ordinances and such. But I’m bucking the whole Fort Worth, Texas thing (and stirring up some trouble … See More
Until robots can buy your stuff, stop catering to them. SEOverload is a really poor substitute for smart strategies. Here’s a question for you: if the primary function of your company’s website content is SEO (Search Engine Optimization) – what … See More
Shawn to QR codes: “I’m just not that into you.” Print in the Mix published an article about the increased usage of 2D barcodes (also known as QR codes) in print advertising and direct mail marketing. Tom Fowler, our very … See More
Why hiring a copywriter isn’t like buying deli ham. I could start this off with a few juicy ham jokes, but I’ll resist. For now anyway. What I want to talk about is “buying copy by the pound” – a … See More
When you’re talking copywriting, there’s no place like home. In today’s global economy, sometimes outsourcing can be a good thing. But if you’re considering farming out your company’s copy/content to a foreign writer? Just. Don’t. Do. It.
Marketing Agency Dating Nightmares Ever worked with a marketing agency? If you have, you know it can be a bit like a blind date–scary and unpredictable with all kinds of exaggerations, bragging and promises made.