Tag Archives: Marketing

Marketing mistakes: The five deadly sins of half-baked communication.

Marketing mistakes: The five deadly sins of half-baked communication. Commit any one of these five no-nos of incomplete messages and you’re leaving your visitors adrift in a sea of confusion. You’ll also miss out on a ton of conversions from … See More

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In successful marketing, it’s not me…it’s you.

In successful marketing, it’s not me…it’s you. If your marketing efforts are all about you and what’s important to you, you’re like that kinda-clueless guy on a first date. After a solid hour of talking about himself, he finally comes … See More

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Let’s talk business corporatese, empty words and gibberish.

Let’s talk business corporatese, empty words and gibberish. Do your company’s marketing efforts actually SAY anything unique, noteworthy or memorable about you? If not, you’re just taking up space with meaningless language, pointless puffery and way too much “me too” … See More

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Have your marketing efforts fallen behind schedule, too?

Have your marketing efforts fallen behind schedule, too? Yeah, we admit it. We here at The Fowler Group and pet psychics have stumbled a bit. Okay…more than a bit. In spite of our blogged advice about “marketing consistency,” we fell … See More

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Either focus on your next play or fall behind in the game.

Marketing Rules: Either focus on your next play or fall behind in the (marketing) game. In Josh Linkner’s recent “Next Play” blog post, Duke University basketball coach Mike Krzyzewski explains his amazingly-successful “next play” credo: “In basketball and in life, … See More

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Video, shmideo. Who needs it?

Video, shmideo. Who needs it? You do! And here’s why. When folks visit a company’s website, what content do they find the most compelling? What holds their interest way longer than static images and text? And, most importantly, what’s remembered … See More

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Placebo marketing: Myth or magic pill?

Placebo marketing: Myth or magic pill? Lately I’ve been thinking a lot about the placebo effect as it relates to marketing. How the power of advertiser-created positive expectations can elicit customer perceptions that don’t jive with their actual reality…and how … See More

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What’s driving your company’s bus…events or processes?

What’s driving your company’s bus…events or processes? Event: A single cannon shot at a target. It’s the “spray and pray” approach to marketing where you try to hit the masses and hope something sticks. Process: A series of carefully-planned actions … See More

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Four “must-dos” for a killer direct mail campaign or “How to keep your direct mail pieces out of their shredder”

Four “must-dos” for a killer direct mail campaign or “How to keep your direct mail pieces out of their shredder” Thinking of cooking up a new direct mail effort? Great! Direct mail is a really effective way to get your … See More

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