Tag Archives: Hiring an Agency

B2B marketing strategy: What’s the real cost of hiring an agency?

B2B marketing strategy: What’s the real cost of hiring an agency?

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Even Michael Jordan needed a coach.

Even Michael Jordan needed a coach. Steel sharpens steel. Most of my clients could tell you about phases of our relationship that weren’t all that comfortable for them. While everyone has “the” idea of how their company should be perceived, … See More

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When you’re talking copywriting, there’s no place like home.

When you’re talking copywriting, there’s no place like home. In today’s global economy, sometimes outsourcing can be a good thing. But if you’re considering farming out your company’s copy/content to a foreign writer? Just. Don’t. Do. It.

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Marketing Agency Dating Nightmares

Marketing Agency Dating Nightmares Ever worked with a marketing agency? If you have, you know it can be a bit like a blind date–scary and unpredictable with all kinds of exaggerations, bragging and promises made.

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