B2B sales strategy 101: How to leverage excitement and fear to close more sales.
Tag Archives: Dacia
B2B direct mail strategy: Will direct mail work for your business?
B2B marketing strategy: What’s the real cost of hiring an agency?
To do direct mail or not to do direct mail. That is the question. Learn why it’s the perfect time to launch a killer campaign. Dacia (TFG’s dynamite direct mail doyenne) dishes about not only why today’s marketplace is ripe … See More
Assess your B2B marketing gap with a smart content audit. Finally. The audit you actually want to do. Dacia (TFG’s very own magical marketing maven) discusses the business-to-business breach between what you know and what your customers know. Our B2B … See More
Smart B2B sales strategy: Pitch excitement and remove fear.
So a guy walks into a laundromat… Great joke set-up, right? Bet you’re making up the rest of the joke in your head right now. C’mon, admit it. We all do it! How to have fun with do-it-yourself punchlines. Around … See More
Placebo marketing: Myth or magic pill? Lately I’ve been thinking a lot about the placebo effect as it relates to marketing. How the power of advertiser-created positive expectations can elicit customer perceptions that don’t jive with their actual reality…and how … See More
Just be yourself (and stop trying to be better than the other guys). I recently read a fantastic interview with Michael Porter in the Harvard Business School Newsletter. He discusses the common mistakes companies make in their strategic planning and … See More