Tag Archives: Dacia

B2B sales strategy 101: How to leverage excitement and fear to close more sales.

B2B sales strategy 101: How to leverage excitement and fear to close more sales.

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B2B direct mail strategy: Will direct mail work for your business?

B2B direct mail strategy: Will direct mail work for your business?

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B2B Success Strategy: Understand your competition but focus on your core.

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B2B marketing strategy: What’s the real cost of hiring an agency?

B2B marketing strategy: What’s the real cost of hiring an agency?

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To do direct mail or not to do direct mail. That is the question.

To do direct mail or not to do direct mail. That is the question. Learn why it’s the perfect time to launch a killer campaign. Dacia (TFG’s dynamite direct mail doyenne) dishes about not only why today’s marketplace is ripe … See More

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Assess your B2B marketing gap with a smart content audit.

Assess your B2B marketing gap with a smart content audit. Finally. The audit you actually want to do. Dacia (TFG’s very own magical marketing maven) discusses the business-to-business breach between what you know and what your customers know. Our B2B … See More

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Smart B2B sales strategy: Pitch excitement and remove fear.

Smart B2B sales strategy: Pitch excitement and remove fear.

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So a guy walks into a laundromat…

So a guy walks into a laundromat… Great joke set-up, right? Bet you’re making up the rest of the joke in your head right now. C’mon, admit it. We all do it! How to have fun with do-it-yourself punchlines. Around … See More

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Placebo marketing: Myth or magic pill?

Placebo marketing: Myth or magic pill? Lately I’ve been thinking a lot about the placebo effect as it relates to marketing. How the power of advertiser-created positive expectations can elicit customer perceptions that don’t jive with their actual reality…and how … See More

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Just be yourself (and stop trying to be better than the other guys).

Just be yourself (and stop trying to be better than the other guys). I recently read a fantastic interview with Michael Porter in the Harvard Business School Newsletter. He discusses the common mistakes companies make in their strategic planning and … See More

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