Marketing mistakes: The five deadly sins of half-baked communication. Commit any one of these five no-nos of incomplete messages and you’re leaving your visitors adrift in a sea of confusion. You’ll also miss out on a ton of conversions from … See More
Tag Archives: Copywriting
Cracking the code of better-performing websites.
Cracking the code of better-performing websites. Most people create a site, write its content pages ‒ then give little (or no thought) to the two most important things that not only tell the world what your site’s pages are all … See More
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Tell your customers where to go. They’ll thank you for it.
Tell your customers where to go. They’ll thank you for it. In marketing-speak, this is the Call to Action (CTA). It’s the one thing you want the reader to do after (or while) reading whatever it is you’ve put in … See More
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How serious are you about monitoring your marketing efforts?
How serious are you about monitoring your marketing efforts? Most business people who say they’re “doing marketing” are usually shelling out dollars on random projects – and hoping (praying is more like it) that something works. Okay, so they may … See More
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Want great response from your customers and prospects? Then watch what you say (and how you’re saying it).
Want great response from your customers and prospects? Then watch what you say (and how you’re saying it). It’s amazing how many priceless marketing lessons can be learned by de-constructing the (overwhelmingly awful) messaging that comes your way. There’s no … See More
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My content marketing can beat up your SEO.
My content marketing can beat up your SEO. Back in the day (when the internet was young), it was all about SEO (Search Engine Optimization) tactics and tricks. How many times keywords could be crammed into your website…obsessively focusing on … See More
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Hiring the wrong crew to cook and serve up your content?
Hiring the wrong crew to cook and serve up your content? At the risk of sounding like this guy, I’m asking this question before you read this excerpt: “Who the hell is cooking up this crap and serving it as … See More
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Why you don’t want to speak about your business in the 3rd person.
Why you don’t want to speak about your business in the 3rd person. For starters, Jimmy comes across like a giant doofus. You don’t have be a rocket surgeon to pick up on Jimmy’s off-putting way of referring to himself … See More
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How impotrant is proofreading too your brand?
How impotrant is proofreading too your brand? In a word? Extremely. Crucial. Vital. Okay, those are three words – but you get my drift. Few things scream “We really don’t pay attention to the details around here” louder than typos … See More
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Until robots can buy your stuff, stop catering to them.
Until robots can buy your stuff, stop catering to them. SEOverload is a really poor substitute for smart strategies. Here’s a question for you: if the primary function of your company’s website content is SEO (Search Engine Optimization) – what … See More
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