How crappy is your workplace? We’ve all done it. Complained about cramped cubicles…bitched about bad coffee, bad bosses, bad breath… Grab some paper and write a clever caption. At TFG marketing and canned goods, we love doing goofy stuff like … See More
Tag Archives: Content Marketing
How impotrant is proofreading too your brand?
How impotrant is proofreading too your brand? In a word? Extremely. Crucial. Vital. Okay, those are three words – but you get my drift. Few things scream “We really don’t pay attention to the details around here” louder than typos … See More
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Want to stand out? Make ’em an offer they can’t refuse.
Want to stand out? Make ’em an offer they can’t refuse. Finally! Smart businesses are realizing that giving away 5%-off coupons and promotional doo-dads is a waste of resources. And so is loading up your website with useless and re-re-re-re-hashed … See More
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Pssssst…wanna know the secret SEO recipe?
Pssssst…wanna know the secret SEO recipe? There’s really no big mystery about why some stuff gets passed around on the interwebs: forwarded, linked, re-linked and re-re-linked. Here’s the formula: Step 1. Create great (valuable, interesting, memorable) content that people want. … See More
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Either focus on your next play or fall behind in the game.
Marketing Rules: Either focus on your next play or fall behind in the (marketing) game. In Josh Linkner’s recent “Next Play” blog post, Duke University basketball coach Mike Krzyzewski explains his amazingly-successful “next play” credo: “In basketball and in life, … See More
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Video, shmideo. Who needs it?
Video, shmideo. Who needs it? You do! And here’s why. When folks visit a company’s website, what content do they find the most compelling? What holds their interest way longer than static images and text? And, most importantly, what’s remembered … See More
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Is your content flabby or firm?
Is your content flabby or firm? Having been at this copywriting thing longer than I care to admit, I’m continually baffled by the sheer tonnage of flaccid, bloated writing out there in copy-land. Don’t tell me what you “can” or … See More
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Is your online content about as tasty as a rice cake?
Is your content marketing about as tasty as a rice cake? Or as dry? If all you’re serving up to visitors on your website are mundane, been-there-seen-that ideas, chances are they won’t come back. When was the last time you … See More
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Part deux: A tale of two websites.
Part deux: A tale of two websites. Or “redesign your website for THEM (not for YOU) and the results will knock your cyber socks off.” You’ll remember that last time, we told you how TFG (that’s us) decided to redesign … See More
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A tale of two websites.
A tale of two websites. Or “redesign for THEM (not for YOU), and the results will knock your cyber socks off.” Here’s the nitty-gritty story of what happened when a marketing agency (namely The Fowler Group) stopped going barefoot, redesigned … See More
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