Want to stand out? Make ’em an offer they can’t refuse.
Finally! Smart businesses are realizing that giving away 5%-off coupons and promotional doo-dads is a waste of resources. And so is loading up your website with useless and re-re-re-re-hashed crappy content. It isn’t (even remotely) effective content marketing, it doesn’t build your brand and it won’t create customer loyalty.
Content marketing only works when that content has intrinsic value.
Here’s one way we do it. To businesses we don’t know, TFG offers a SEO (Search Engine Optimization) audit to determine: a) what they’re doing right, and b) how they can improve.
And…we do it for free! No charge. Gratis. On the house. Amazingly, one of our local competitors charges $2,500 up front. Cash money. Now THAT is TFG’s real value…our “can’t refuse” offer.
What goes around, comes around. And all that jazz.
So there you have our irresistible offer. Sure, we know that some companies will want to continue working with us – and some won’t. So what? Giving has a way of coming back home. Call it good will. Call it karma. Call it whatever you want, but just give. Then give a bit more. In fact, give until it starts hurting a little. Then you’ll know you’re definitely on to something.
Remember, the point isn’t to just give away free stuff. You need to connect your free offering(s) with something tangible, leading to the next step in building that relationship. A deeper tie to the mob your business, if you will.