Marketing mistakes: The five deadly sins of half-baked communication.
Commit any one of these five no-nos of incomplete messages and you’re leaving your visitors adrift in a sea of confusion. You’ll also miss out on a ton of conversions from your website (translation: you’re losing money). Incomplete messaging creates friction for your visitors by failing to continue the logical thought sequence when they peruse your web page. If potential customers can’t understand you, chances are they won’t trust ‒ or buy from ‒ you. So finish your thoughts (and calls to action) completely and clearly. Half-baked communication can happen in headlines, subheads, buttons…frankly anywhere on your website. Want to see some examples? Read More