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The Twerk Felt Around the World – Miley Marketing

MileyAni-America

The Twerk Felt Around the World-Miley Marketing

In the week since her performance at the 2013 MTV Video Music Awards, Miley Cyrus has gone from a raunchy fallen child star to a publicity and marketing guru, all via the court of public opinion. And Twitter. Just this morning, I read an article claiming, “negative publicity might just have saved her career.”

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Open wide and dig into a successful opt-in.

dental-deconstruction-landing-page

Open wide and dig into a successful opt-in.

In part one of this tasty discussion, we showed how 1-800-DENTIST does a great job of turning their home page into an effective lead-generation landing page (vs. one of their competitors). Here, in part two, it’s all about their sign-up form – and how they guide the reader easily (and painlessly) to opt in. We promise this won’t hurt a bit. Read More

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To be profitable, you gotta keep your e-store tidy.

e-commerce shopping carts

To be profitable, you gotta keep your e-store tidy.

Want to host and manage your own e-commerce store? Already have one but it’s not performing so well? It’s time to (re)think what – and/or who – is going to keep your online store running in ship-shape shape. Otherwise, when a cleanup on virtual aisle six is needed (and it will be…trust me), nobody will come running with a cyber mop. Or if they do, they’re holding it upside down and have no concept of good ol’ elbow grease. Here’s how to make sure your e-store doesn’t wind up a huge mess. Read More

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Savor the sweet rewards of a well-done website.

sweet website design results in more sales conversions for your business

Savor the sweet rewards of a well-done website.

A lot of our TFG blog posts rip into what wasn’t done right. This one focuses on the positive. Kinda like a treat after a trip to the dentist, we’re going to sample a few sweets from a site (and a brand) we think does a super job: 1-800-DENTIST.

A lead-generation website that connects people with dentists, these guys/gals do a great job with their design, copywriting and functionality. Before biting into their site, let’s compare and contrast the 1-800-DENTIST home page with one of their competitors at FindMyDentist – and point out a few first impressions. No rinsing, spitting or paper bib required. Read More

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Marketing mistakes: The five deadly sins of half-baked communication.

incomplete marketing messages don't close as many sales

Marketing mistakes: The five deadly sins of half-baked communication.

Commit any one of these five no-nos of incomplete messages and you’re leaving your visitors adrift in a sea of confusion. You’ll also miss out on a ton of conversions from your website (translation: you’re losing money). Incomplete messaging creates friction for your visitors by failing to continue the logical thought sequence when they peruse your web page. If potential customers can’t understand you, chances are they won’t trust ‒ or buy from ‒ you. So finish your thoughts (and calls to action) completely and clearly. Half-baked communication can happen in headlines, subheads, buttons…frankly anywhere on your website. Want to see some examples? Read More

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In successful marketing, it’s not me…it’s you.

In successful marketing, it’s not me…it’s you.

If your marketing efforts are all about you and what’s important to you, you’re like that kinda-clueless guy on a first date. After a solid hour of talking about himself, he finally comes up for air with: “Well, enough about me. What do you think about me?” Aaannnnnnd there won’t be a second date. Heck, his bored-to-tears companion might not even hang around for the main course. With that in mind, what does your customer/prospect communication style say about your company? It can make (and often break) your business ‒ and here’s how. Read More

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Cracking the code of better-performing websites.

Cracking the code of better-performing websites.

Most people create a site, write its content pages ‒ then give little (or no thought) to the two most important things that not only tell the world what your site’s pages are all about…but draw them directly to you. Nope, it’s not snazzy images or a free donut with every order. The simplest, yet most overlooked aspects of website content are……drumroll please……the META Title and Description tags that describe and promote your online content. Read More

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Got a strategy to keep former customers interested?

Got a strategy to keep former customers interested?

If you answered “Uhhhh…not really…” then you’re clearly missing the boat ‒ and a huge opportunity to nurture past transactions into healthy, viable and ongoing relationships. I’m not talking about awkward weekly phone calls or inviting ’em to your son’s trumpet recital. This is about using your noggin to develop and implement successful, easy-to-execute after marketing* ideas.

*This isn’t the same “after-marketing” as selling razor blades to past razor purchasers. Read More

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Let’s talk business corporatese, empty words and gibberish.

Let’s talk business corporatese, empty words and gibberish.

Do your company’s marketing efforts actually SAY anything unique, noteworthy or memorable about you? If not, you’re just taking up space with meaningless language, pointless puffery and way too much “me too” industry jargon. Read More

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Tell your customers where to go. They’ll thank you for it.

Tell your customers where to go. They’ll thank you for it.

In marketing-speak, this is the Call to Action (CTA). It’s the one thing you want the reader to do after (or while) reading whatever it is you’ve put in front of them. Website, e-mail, brochure, print ad, web banner, postcard or door hanger ‒ it’s gotta have a singular, laser-focused “do this next” takeaway. That’s singular. Read More

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